adidas d rose 7 boost basketball shoes white black,
Adidas wants to make soccer cleats that never get thrown away. The world’s second largest maker of athletic wear announced its new “Sport Infinity” research project on Thursday. The company will use wornout cleats and combine them with scrap materials from other industries to make new cleats.
Adidas began the project in adidas d rose 7 boost June in an effort to practice what it calls “infinityrecycling.” The aim is to eliminate waste while still giving customers the new gear they want.
“The football boots of the future could contain everything from carbon used in aircraft manufacturing to fibres of the boots that scored during the World Cup,” Adidas said in a statement.
Related: Adidas lures James Harden (and his beard) from Nike
The shoes will be made using a special “3D supermaterial.” Because they’re made without using adidas d rose basketball shoes adhesives, they can be remoulded again and again to fit the wearer’s needs and will allow for greater customization.
“The new supermaterial will make every sports fan a product designer,” Adidas said. “Whether to keep up with the latest trends or react to onpitch needs, the football fan of adidas basketball shoes with strap the future will never wear old boots again.”
Adidas is attempting to generate excitement around the project by recycling Lionel Messi’s old cleats and into new cleats.
“I am proud that Adidas is mens basketball shoes 2017 working to make sure that all of their boots, including mine, are being made in a way that protects the environment. For me, this is the future of football,” Messi said.
The research project is being piloted in Germany and funded by the European Commission. It will last for three years, at which point Adidas hopes to have a commercial product ready.